Review: From Individual to Empire by Laura Bull
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From Individual to Empire:
A Guide to Building an Authentic and Powerful Brand
Ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful?
It’s all about influencer branding, and Laura Bull will tell you everything you need to know.
Bull spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful "influencer."
Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your “brand” and your future.
Bull marries positive psychological principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of influencer branding.
This intelligent, breezy read provides additional tools, exercises, and resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.
A consultant and speaker, Bull has been an adjunct professor since 2013 teaching disciplines in marketing and music business at multiple colleges and universities, including SMU's Temerlin Advertising Institute.
My Rating: 5/5
From Individual to Empire is an easy and informative read, with Laura Bull using real-world examples taken from her own career working with some of the mega influencers of the music industry.
Laura Bull takes us from concept to creation and provides easy, actionable advice and tips to assist with the promotion and growth of whatever type of brand the reader is hoping to build.
Laura Bull takes us from concept to creation and provides easy, actionable advice and tips to assist with the promotion and growth of whatever type of brand the reader is hoping to build.
I particularly liked the additional resources provided by the author via her website, which work in tandem with the information provided within From Individual to Empire.
This book is recommended to anyone who is interested in marketing or brand creation.
Publication Date: 4 February 2020
Publisher: Greenleaf Book Group, River Grove Books
RRP: $17.95 USD
This review has also been posted on my other blog, A Speck of Salt.
Publisher: Greenleaf Book Group, River Grove Books
RRP: $17.95 USD
I received an ebook from the publishers via NetGalley for the purposes of a review, this review is my own personal view and is not required to be positive.
This review has also been posted on my other blog, A Speck of Salt.
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